TrayTableSeatBack is a Black-owned travel community. In an industry where black and brown folks are an anomaly, TrayTableSeatBack was created to bring visibility, diversity, and representation to the travel industry. The travel industry is a trillion-dollar industry where black people spend billions of dollars a year and account for 13% of the travel market, yet we are still underrepresented and underserved. TrayTableSeatBack began as a website to blog and share our travel journey and experiences while also disproving many misconceptions about traveling.
Then in 2019, we began hosting and curating international group trips.
Growing up we see didn’t Black and Brown people used to advertise travel and tourism. Understanding the importance and impact of representation our goal is to create a safe space where working-class black and brown people, females, LGBTQIA+ and other marginalized groups can receive curated travel experiences, quality travel content, advice, and inspiration. We are firm believers that visibility creates believability. We aim to represent the underrepresented brown and black working-class traveling demographic in mainstream travel that doesn’t get recognized but are valuable customers in the travel industry. We want to amplify those voices.
We want to be the guide and gateway to exposing more black and brown people to new experiences and new destinations while also helping to bring representation through social media content and marketing.
“If they won’t give you a seat at the table, build your own table” Unknown
I am Rahiem Johnson the creator of “Tray Table Seat Back” Travel Blog. Since a young boy, I’ve always had the desire to travel. However, being quite honest we (my family) weren’t financially in a position to travel. Born and raised in Philadelphia, PA to a single mother of four, we were happy to just travel to Virginia Beach for a couple days every other summer, but there was always this strong desire to see the world. During my late teenage years and early twenties, I took my first trip to New York City by car. That trip was followed by my first plane ride to Los Angeles, California. For the next 3 – 4 years there were no vacations, except for the occasional road trip 2-3 hours away, but nowhere too far due to working long hours and my twisted idea that in order to travel you had to be rich. Then one day I woke up and I told myself “I work too hard to not enjoy the fruits of my labor. I’m going to start traveling as much as I can, as far as I can”. I gave myself a goal of at least one international trip a year. It began with my first international trip Summer 2013 to Punta Cana, Dominican Republic, and from there it was history. Fast forward 6 years later and I’ve been to over 50+ countries across 5 continents with no signs of slowing down anytime soon.